If you’re considering venturing out and opening your own dental practice it can be a daunting and humbling experience that also reaps great rewards and personal satisfaction. Often times dentists, being in service-oriented position, have trouble seeing their practice as a business and running it with the right balance. When we talk about balance, we mean the balance of service-oriented measures and business-oriented measures.
Naturally, being in a position to be able to help patients and restore people’s confidence in their smile is a rewarding thing and you probably would love to be able to help every single patient regardless of finances or medical situation. Unfortunately, as altruistic as that would be—it’s typically not fiscally feasible.
You Can Be Profitable And Patient-Focused
That being said, you can still run a very successful dental practice that is a well-run business that also has a strong sense of service and patient empathy. After all, the best way to ensure your patient’s satisfaction is to run a profitable practice that generates enough revenue to provide state-of-the-art technology and employ the most talented staff.
Whether you are a dental student just wrapping up your residency at an existing practice or a seasoned dental professional seeking to finally go independent—there are two dentists in Houston that you can learn a lot from.
Best Dental in Richmond and Comprehensive Dental Group of Houston are probably names you have heard among other dentists in Houston because each of them has their own unique approach to dental care in Houston and stand out in the Houston dental field. While both of them have their own unique approach, they also share quite a few commonalities that have positioned them as the two best dentists in Houston. Let’s first get a brief profile of each practice and what makes them unique.
Comprehensive Dental Group Of Houston – Greenway Plaza
Comprehensive Dental Group of Houston; known by their patients as CDG, was founded due to a need in the industry for a more efficient dental solution. Often, when we see a dentist in Houston, we end up in a practice that handles basic dental needs only such as fillings, deep cleaning, extractions and maybe even some light cosmetic dentistry such as whitening. If something more complex is needed, you are referred to a specialist at a different office and have to make room in your hectic schedule for yet another appointment with a different practice.
Comprehensive Dental Group had the foresight to see how inefficient that was and how much business practices were missing out on. The idea was to bring together leading professionals in many different fields of dentistry to provide a comprehensive solution for patients on the spot. Anchored by their dental implant specialization, it has since proven to be the best thing for patients and the practitioners involved.
They also wanted to ensure that while this practice did run like a successful business, they never forgot about who makes the practice successful—patients. Comprehensive Dental Group of Houston decided to focus heavily on patient comfort, education and personal service before, during and after any dental procedures.
It is very clear when you walk through the door that every detail has been carefully planned out, even the aesthetics of their facility located near Lakewood Church. Everything from the interior décor, staff interaction, atmosphere, and equipment is all centered around the comfort of CDG’s patients.
It’s More Than Just Surface Level
Any dental practice can invest in some nice interiors and posh facilities but if the service doesn’t match the quality of the facilities—that is going to show and patients will drop a dental practice in a heartbeat for substandard service.
While the “spa dentistry” concept is nothing new—beautiful décor, serene music playing, and other creature comforts— finding a practice whose dental services exceed that of the surface level accouterments is hard.
At Comprehensive Dental Group of Houston, they are adamant about going the extra mile in making their patients feel comfortable, informed, and understood. It has proven to be quite successful for them and their one-stop approach even further solidifies their patient’s loyalty.
Keeping It All In-House
At CDG of Houston, they have positioned themselves to be able to handle just about any dental condition a patient can trust them with. Whether it’s a basic routine exam or a free consultation for dental implants or full mouth reconstruction—CDG has the leading dental professionals on hand to not only evaluate patients for all dental services, but also has state-of-the-art labs on site, to produce dental implants as well as other dental devices such as veneers without a long turnaround time.
This unique all-in-one approach is not only better for patient retention, but also for increased revenue as patients like the idea of getting everything done in one place because it simplifies their life.
Dental Implants are a specialty of CDG of Houston with leading dental implant specialist Dr. Raouf Hanna heading up that division. Having performed over 12,000 successful dental implant procedures, he is a certified expert in dental implant technology. Dr. Hanna also is a leading provider of the patented All-On-4®/Teeth-In-A-Day procedure. As you already know, dental implants represent an overwhelming percentage of the procedures requested in the cosmetic dentistry industry. When patients need help for the most serious and severe cases of dental abnormalities CDG benefits greatly from the wealth of knowledge and proven track record Dr. Hanna bring to their patients.
Best Dental Family And Orthodontics – Richmond
The trend for dentists in Houston these days tends to be less clinical and more glitz and luxury. Plush seating in the lobby, Keurigs with a plethora of flavors on tap, and even HD movies while patients are getting a debridement. This is honestly a trend in the dental field that really resonates with patients but there is a catch—the service needs to be just as attentive.
Many patients in Houston complain that they pay a lot for these trendy office visits, the extra comfort and then feel as if their dentist didn’t listen, didn’t give them the attention they felt appropriate or didn’t offer convenient hours for them.
There is one dentist that is blazing a trail in Houston dentistry circles and her approach is paying off at an accelerated pace. Dr. Jasmine Naderi, founder of Best Dental has been doing something rather unique in these fast-paced times we live in. She has fused the future of modern dentistry and dental technology with the small-town approach of early dentistry. While her office employs the same state-of-the-art technology as many of the glitzy offices—she blends the comforts of home and a demeanor that brings back the nostalgia of a simpler time.
Some of you reading this may be too young to remember, but it used to be when you visited the dentist, you typically visited the same dentist in your neighborhood went too as well. The dentist knew families by name, knew their likes and dislikes, and had a real relationship with patients outside of the chair.
Dr. Naderi felt unsatisfied with the status quo of modern dental practices and knew there was a better way to focus on patients while still maintaining a modern facility that could be very profitable. Dr. Naderi drew from her own values and personal experiences when it came to determining how she would approach her practice.
Faith And Family
When embarking on her mission to open Best Dental, Dr. Naderi, a mother of two boys, Joseph and Kameron knew she wanted to be more personable and really invest in her patient’s lives in and out of the realm of dentistry. When she talks to patient’s and asks them how their day is going, it’s not just pleasantries, she is genuinely interested in their lives.
After spending 16 years serving patients under other practices, Dr. Naderi channeled her passion for family, faith, and integrity into her own practice which she opened earlier this year. Her work ethic stems from her passion and is centered around her patients care whether it’s a simple cleaning or orthodontics. If she’s not spending time with her two sons you can often find her learning her craft and exposing herself to cutting edge procedures and dental technology. She considers herself blessed to be in this position and doesn’t take it for granted.
“This profession is more than a career for me, it truly is a fascinating art that I chose to master. Much like a hobby, it grew out of being exposed to the art behind dentistry in pre-med and from there I was hooked. I am blessed by God with the ability to learn, excel, and constantly evolve my skill set within this field. Without God, my family and my patients, I wouldn’t be here. Many obstacles have been set in front of me on this journey, yet God has gone before me and made all things possible. I meditate on that every day and it constantly drives me to push harder, love stronger, and give more.”
–Dr. Naderi on what drives her to keep pushing forward.
Dr. Naderi is very hands-on when it comes to running her practice. Where most dentists focus solely on turning over the evaluation rooms and only focusing on the procedural side of things, Dr. Naderi bucks that trend completely. She is involved with her marketing, social media management—often responding to patient’s questions and often after hours. Very involved in charity and giving back to her community, she also personally sets up food drives at her offices and delivers them personally to the Houston Food Bank. These are the types of things that have people driving even from as far as Spring to be seen by Dr. Naderi. It is proof, that your personality and the way you engage with your patients can truly make the difference in a successful practice and a struggling one.
“Each patient I see, I imagine my own relative is in that chair and I treat them accordingly as I would my own family. I don’t want to be seen as a “dental mill” pushing services that aren’t needed and treating patients like numbers. I want people to see me as their friend, who genuinely cares about them and puts their wellbeing above all else. To me, that is how you build a lifelong dentist-patient relationship rather than an impersonal customer base.”
– Dr. Naderi on her approach to patients as “family, not a patient file.”
The Common Denominator That Contributes To Their Success
While Comprehensive Dental Group Of Houston and Best Dental Family And Orthodontics each have their own unique service marks and approach to their craft the one thing that they needed to even be discovered by patients is a common commodity they share—they needed to be marketed to their audience.
That is where SiteJab DDS stepped in and provided the experience and proven track record of over 18 years in marketing and advertising to their practice.
SiteJab DDS is a unique dental marketing agency that rather than adapting universal marketing and advertising concepts to the dental industry, we employed some of the top dentists in the United States to design marketing concepts and strategies inspired directly by dentists and patients needs.
We understand that there is no universal strategy to marketing such a specific industry like dentistry and we wanted to develop a proven and personalized approach to marketing dental practices nationwide. We get to know you, your practice, your values, and your long-term practice goals and we build something from the ground up with that framework.
Would you like to see your name at the top of dental practices in your market? Contact us today and speak with one of our client advocates to take the first step in growing your practice into the way you envision it.