(Chicago, IL) — McDonald’s is facing a federal lawsuit accusing the company of using AI pricing tools that unfairly drive up menu prices. The proposed class-action lawsuit claims the technology allows franchise locations to share non-public sales and pricing data, amounting to illegal price-fixing. McDonald’s denies the allegations, saying franchisees – not AI – set menu prices and that its pricing tools are optional. The lawsuit comes as customers report paying significantly different prices for the same meals at different McDonald’s locations. The case could have broader implications as lawmakers and regulators across the country examine the use of AI to set consumer prices.
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